Every copywriter, be it in Singapore or overseas, dreams the same innocent dreams. To attend the Cannes Lions Festival of Creativity some...

As someone who earns a living writing stories for others, it feels slightly surreal and somewhat bizarre to read yours written by someone...

So last month, we had the privilege to partner with an independent ad agency in Singapore to come up with a new campaign for Gatsby...

Whether you're new to the business of writing SEO content or an experienced SEO writer hopping on to the freelance train (hi there!),...

Writing microfiction has been challenging and satisfying in equal parts. Much like displaying restrain while eating fries. Thrilled to...

A year ago, when I conceived Catchphrase, I would've never imagined writing a post like this, let alone designing it. The mountain of...

This is not a success story. God knows there are plenty of those on social media. Of people getting a double promotion, companies turning...

As a freelance website copywriter in Singapore, I get over a dozen inquiries, every month, from prospective clients in need of a “great”...

Let’s face it, the freelance world is growing at a break-neck speed in Singapore and across the world. With countless freelance...

1. Organise a chit fund with your neighbourhood friends. Each month, participants write down their biggest disappointments on a piece of...

Brief: To come up with content to launch Medicels Aesthetic Grow and Glow Serum. Solution: I started by researching about the product...

Two of my short stories have made it to this delightful new anthology, launching at the upcoming Singapore Writers Festival. If you’re...

A year ago, the thought of writing a coffee table book for an artist would have had me cowering in a corner. Turns out, the gut is a...

I believe in destiny. Not in a creepy omen-searching Paulo Coelho way. But you know, in a things-falling-into-place-when-you-least-expect...

We’ve all done things we aren’t proud of. Ratting out a lazy co-worker, throwing suspicious glances at spouse in a packed elevator post a...

Like Jamie Lannister, the broody anti-hero of Game of Thrones, I too have done stupid things for love. Booking a one-way ticket to...

Two weeks ago, I set up Catchphrase with an itsy-bitsy copywriting project and zero contracts in hand. Some called me brave. Others...