<New Work> Landing Page and social media copy for Medicels Aesthetics
Brief: To come up with content to launch Medicels Aesthetic Grow and Glow Serum. Solution: I started by researching about the product...
Brief: To come up with content to launch Medicels Aesthetic Grow and Glow Serum. Solution: I started by researching about the product...
Two of my short stories have made it to this delightful new anthology, launching at the upcoming Singapore Writers Festival. If you’re...
A year ago, the thought of writing a coffee table book for an artist would have had me cowering in a corner. Turns out, the gut is a...
I believe in destiny. Not in a creepy omen-searching Paulo Coelho way. But you know, in a things-falling-into-place-when-you-least-expect...
We’ve all done things we aren’t proud of. Ratting out a lazy co-worker, throwing suspicious glances at spouse in a packed elevator post a...
Like Jamie Lannister, the broody anti-hero of Game of Thrones, I too have done stupid things for love. Booking a one-way ticket to...
Two weeks ago, I set up Catchphrase with an itsy-bitsy copywriting project and zero contracts in hand. Some called me brave. Others...