SEO COPYWRITING SERVICES
Do you want your brand to rank high on Google organically? Would you like high-quality, results-oriented SEO content for your website? Do you want potential customers to find your business without you spending on Google or Facebook ads? Are you looking cost-effective SEO solutions to grow your business online?
If you see yourself turning into a bobble head, congrats you've come to right place!
Getting your business ranked high on Google is achieved via Search Engine Optimisation aka SEO. As an experienced freelance SEO copywriter in Singapore, I write on-brand, on-time, original and engaging SEO content that brings more traffic to your website and increases brand visibility tremendously.
WHAT IS SEO?
The basics of SEO and SEO content
Before we dive into the world of SEO copywriting, let's understand the fundamentals of SEO.
Search Engine Optimisation is the science and art of ensuring your business is ranked high on search engines such as Google organically. In other words, the secret sauce to being found on the Internet.
What is an organic search, you ask?
Organic search is when someone searches a keyword related to your business, your brand shows up in the first few listings on Google. Which is to say you didn't have to buy an ad space to rank high on the search engine. SEO is vastly different from paid ads.
When a user in Singapore types "bicycle shop in Singapore" in the search bar, it is clear they're looking to buy a bike or bike parts. Now if you're in the business of selling bikes or bike parts, you'd naturally want your business to show up in the first ten search results. But unless your website is search optimised, it is unlikely the user will discover your brand.
Remember, there are multiple competitors and players in any industry, so for your business to be found on Google, you'd have to rank above all the other websites selling bikes. Ranking high on Google is not that easy, but it is possible via solid SEO strategy and content (which often work hand-in-hand). I'll get into SEO content shortly but before that let's look at the benefits of investing in SEO Marketing.
SEO enables you to the answer to potential customers’ questions. In addition to visibility and traffic increase, SEO establishes you a voice of authority within your industry. Authority then leads to brand trust, which creates brand loyalty.
Think of SEO as the long-term fuel powering your brand's online presence.
THE BENEFITS OF SEO MARKETING
Discover why SEO is incredibly important for your business
1. For online visibility
In today's day and age, it is nearly impossible to run a successful business without having a digital presence. According to Forbes and Huff Post, 90% of e-commerce businesses end in failure within the first 120 days due to an overall lack of search engine visibility. You may have a great product or service but if people cannot find your brand online or recall what you sell, it is unlikely for you to make a ton of sales.
2. To increase traffic to your website/online shop
As mentioned above, good SEO practices allow search engine platforms to direct the audience to to your website. More traffic equals to more sales. It's really that simple!
3. Building trust with your target audience
While paid search marketing can bring more traffic to your business and help with brand awareness, building trust requires a sustained effort, something that SEO can allow you to do. Remember, SEO implies organic search results. As a consumer, ask yourself are you likely to trust a sponsored search result or one that Google ranks high organically?
4. Survival in a competitive market
Your brand is vying for the same consumers as your competitors. In order to rank higher above your competition in Search Engine Result Pages (SERPS), you need a sound SEO game plan. When good SEO is deployed consistently and effectively, your ranking will grow automatically, thus giving you a competitive edge.
Do you want to attract new customers from a specific location? SEO is the way to go! The local SEO process allows you to target a certain group of people within a chosen location, which can make a difference for smaller companies and let them stand out even when they have much bigger competitors.
SO, HOW DOES SEO WORK?
SEO is a complex machinery with multiple parts to it. At the end of the day, all good SEO boils down to quality and quantity. The better your website is on both the back and front ends, the better traffic you will get, and the more search engines will increase your search rankings.
Broadly speaking, there are three components to sound SEO. On-Page SEO, Off-Page SEO and Technical SEO. Let's look into into it now.
On-page SEO is all about optimising the content on your website pages. This includes incorporating correct keywords, SEO-friendly headlines, metatags, titles etc across different pages of your website. This is where great SEO copywriting comes to play. The key to rank well on search engine really comes down to top-notch, original, well-researched and useful content. Your content should not only provide relevant information to the search inquiry made by the user but also be engaging, informative and . The more time the audience spends on your Search optimised website, the higher you start ranking on search engines.
Off-page SEO refers to the activities performed to increase your website's ranking outside of the website. This type of activity is largely driven by backlink building, reputation building, guest blogging on other websites etc. Off-Page SEO is as important as On-Page SEO. Simply speaking, it informs Google and other search engines that your website is relevant, trust-worthy and useful for the readers.
Technical SEO involves auditing, analysing and optimising the technical aspects of a website so that it has better chances of ranking higher on search engines. The overall performance and maintenance of your website depends on technical SEO. By and large, the key elements of technical SEO involve improving page load time, using correct image sizes, incorporating an XML sitemap thus making it easier to crawl for search engines, and providing search engine algorithms with enough information about your website to accurately index it.
There are hundreds and hundreds of SEO tools which can fall under the above three categories. Contrary to what some people (I'm looking at you blackhatters) think, SEO is not a one-time activity but something that requires consistent qualitative efforts to build the reputation of your website, improve user experience and build trust with the audience.
Good things take time and so does good SEO!
SEO COMPONENTS IN A NUTSHELL
We've discussed how SEO plays a crucial role in increasing your brand's online business. We've also looked into the different components of SEO. Arguably, content is the meat of any good SEO strategy. Writing Search Optimised content requires skill, experience and technical knowledge of how SEO works. Let's explore what exactly is SEO content writing.
WHAT IS SEO CONTENT WRITING?
SEO content writing involves writing original, compelling and valuable content using relevant keywords in order to rank high on search engines. SEO content can exist in the form of articles, blogs, metatags, titles, landing page copy etc.
In other words, SEO Content Writing is the art of using words to tell search engines and your readers what your business is about.
The main goal of SEO content writing is to produce high-quality content that is aligned with other aspects of your SEO strategy. All with a clear purpose of establishing authority on the Internet, so that your brand ranks higher on search engines.
A good SEO writers knows, instinctively and with experience, how to write content that's useful for the reader. They need to have practical knowledge of all the aspects of SEO including off-page and technical SEO. They should be able to craft high-quality content around pre-selected keywords, with the end-goal of generating more traffic in order to rank high on search engines..
You might be wondering: what's the difference between a copywriter and SEO content writer? It is important to know the difference between the two so that you can make an informed decision about who to hire, depending on your project requirements.
IS COPYWRITING SAME AS CONTENT WRITING?
While the two terms are closely related and very often interchangeable, they are not the same.
Cambridge Dictionary defines copywriter as someone who writes the words for advertisements.
Safe to say, a copywriter is hired to be the voice of the brand. They may or may not have a working knowledge of SEO. Their job encompasses writing branded copy that drives the audience to take action.
Typically, the client approaches them to write content for the following assets:
-Social Media Ads
A SEO content writer, on the other hand, is tasked with a specific job of writing keyword-friendly content that drives more traffic. They may not be the best candidate to write script for a Youtube ad.
Interestingly, both kind of writers should be able to craft a story that's informative, engaging and persuasive.
As an experienced copywriter with working knowledge of SEO, I prefer to call myself a SEO COPYWRITER. It means, I'm skilled to write for platforms that may or may not require search engine optimised content.
SEO COPYWRITING SERVICES
HERE'S WHAT I CAN DO FOR YOU AS A FREELANCE SEO COPYWRITER IN SINGAPORE
1. Craft original Search Optimised Website Content including keyword incorporation in meta tags, headlines, paragraphs, blog posts etc.
2. Manage your brands's overall SEO: including on-page, off-page and technical SEO.
3. Check if your Site meets Google Speed requirements.
4. Provide monthly SEO Audit reports.
5. Offer a dedicated team of SEO experts to ensure first-page listing on Google.
6. Detect and fix keyword stuffing, backlinks, unaddressed technical issues and more.
7. Offer tailor-made SEO solutions according to your budget and requirements.