Brief: To come up with content to launch Medicels Aesthetic Grow and Glow Serum.
Solution: I started by researching about the product and the ingredients. Followed by what their competitors are doing.
I then strategically positioned the product as 'the one-step skincare routine for healthy, younger looking skin', highlighting the ease and convenience of Medicels serum.
Below is the result:
Here is the Facebook post announcing the launch promo: