Writing microfiction has been challenging and satisfying in equal parts. Much like displaying restrain while eating fries. Thrilled to...

Let’s face it, the freelance world is growing at a break-neck speed in Singapore and across the world. With countless freelance...

Brief: To come up with content to launch Medicels Aesthetic Grow and Glow Serum. Solution: I started by researching about the product...

A year ago, the thought of writing a coffee table book for an artist would have had me cowering in a corner. Turns out, the gut is a...

I believe in destiny. Not in a creepy omen-searching Paulo Coelho way. But you know, in a things-falling-into-place-when-you-least-expect...

Two weeks ago, I set up Catchphrase with an itsy-bitsy copywriting project and zero contracts in hand. Some called me brave. Others...