Guess What Just Popped Up on Orchard Road?! Our Copywriting Work for Zeiss Lenses

Every copywriter, be it in Singapore or overseas, dreams the same innocent dreams. To attend the Cannes Lions Festival of Creativity some day, shoot a film with Keanu Reeves somewhere in the South of France, feature on the Forbes cover...You get the drift.

But all we secretly (realistically) wish for is to see our work see the light of the day. I got lucky to witness the ad I wrote for Zeiss SMILE Pro, in person, at arguably, the most iconic street in Singapore. Yep, you guessed it right. THE ORCHARD ROAD.

One of the more awesome perks of starting your own copywriting agency is that you're not a faceless, nameless innie (hello Severance fans!) copywriter any more. And so, when the good folks at Zeiss told me that they liked the copy so much that they decided to cough up more-than-a modest amount to pay for the outdoor ads at Orchard, I was over the moon.

Okay enough chest beating, time to 'SEE' the aforementioned copy.

Copy for Zeiss by Anisha, freelance copywriter

Copy for Zeiss by Anisha, freelance copywriter

AFFORDABLE COPY THAT'S WRITTEN FOR HUMANS, BY HUMANS, OOZING WITH PERSONALITY

In the sea of sameness, let your brand shine with fresh and insightful content that's meant to grab eyeballs. Our award-winning freelance copywriter has written social media campaigns, ad posters, scripts, SEO blogs, and more for 100+ clients like yourself in Singapore.

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