Hiding behind bland or fluffy copy?

Your brand deserves better

Hi, I am Anisha, a freelance copywriter based out of Singapore and I enable brands to find their voice that speaks to their target audience. From crafting brand stories to writing website content, scripts, advertorials, articles, short stories and essays—I've done it all over the last twelve years. If you're in need of a fuss-free word wizard to translate that groundbreaking idea onto paper, you've come to the right place.

Let's chat

Home: Welcome

“I knew you’ll have a twisted life. You were born a breech baby.”

—Mother

I first proved mum right when I decided to study humanities despite scoring 95% in science. Unlike my well-paid engineer siblings, I chose to be a writer.

With some luck and an unhealthy amount of caffeine, I completed rather memorable stints at Ogilvy, DDB, Dentsu Singapore and Hogarth

In yet another plot twist, at 31, I surprised myself by enrolling for a master’s degree in Creative Writing at LASALLE College of the Arts. There I was awarded a scholarship and the confidence to write literary prose.

My essays and short-stories have been published in The Best Asian Short Stories 2022, Quarterly Literary Review Singapore, The Hindu, Arre and more.

I am mildly famous for injecting life into brand campaigns and giving unsolicited hugs to cats.

Career History

Advertising Portfolio

Anisha Ralhan, Independent Copywriter and Founder, Catchphrase

Home: About Me

Here's what I can do for you

(apart from entertaining you with all the cat memes on this website)

Ad Films and Video Content

Cameraman with Movie Camera_edited_edited.jpg

Videos are powerful growth hacking tools. As a creator with a visual bent of mind, I thoroughly enjoy conceptualising and writing insight-driven visual stories that resonate at an emotional and intellectual level.

Brand identity & architecture

Think of it as your brand's personality. Do you want to be fun and cheeky or suave and dignified? Educational? Motivational? A trendsetter? I'll help you discover who you are and how you can differentiate yourself with an arresting tagline, logo and manifesto.

Website Content/Email Marketing

Your website and emails are essentially your sales team. Can they be dull, predictable, yawn-inducing? Absolutely not! My process involves customer analysis, competition research, strategy and data-driven messaging that converts awareness into brand love and brand love into sales.

Articles, Blogs, SEO content

When it comes to writing long form, a lot of writers are as good as deflated balloons. I find joy in researching, writing and editing articles and blogs. I've written expert skincare columns (sshhh, don't tell anyone), movie reviews, articles about home decor, real estate, travel and more.

Want to spice up your social media content? I'm all ears.

Get in touch!

Home: Services

Home: Testimonials

"Anisha has been a dream to work with. Her creativity, attention to detail, and ability to break down complex ideas into simple sentence structure were just a few reasons why we enjoy partnering with her. She took the time to really understand the what, why and how of our business before developing the content. Anisha is also very communicative and made sure I was informed every step of the way, from conceptualisation to the end product. I highly recommend Anisha to businesses who are looking for a reliable, creative and trustworthy content partner to craft their story!"